Showing posts with label opinions and biased reviews. Show all posts
Showing posts with label opinions and biased reviews. Show all posts

Wednesday, January 5, 2011

When good friends join powers, listen for the BOOM!

When Doug and I moved to Chicago in 1999, our first priority was to seek out the beer crowds. As you may know, Chicago is loaded with beer legends, authors, aficionados, and of course, geeks. We had no trouble finding a wealth of new friends who shared our obsession. Counted among them is Pete Crowley. At the time, he was the well-known brewer at Rock Bottom (State/Grand). His hospitality at Mug Club meetings and at beer events was unmatched. His friendship and support while we were starting up our brewery easily makes up for all the times he's pissed me off.

Around the same time, we also became friends with Steve Mosqueda and Sean Benjamin. Doug homebrewed with both of them, and we became staunch fans of The Neo-Futurists, the Northside theater in which they both performed. They are also the founders of The Drinking and Writing Brewery, a mash-up of theater, thought, writing, and drinking. For a while the D/W Brewery made its home in various beer bars for it's on-location performances. They even staged a show that ran for 8 weeks right in our own brewery! Oh, the (loss of) memories...

Steve, Sean, and Pete have been working together for a long time, but now, they've officially set up house together at Haymarket Pub & Brewery! Last Saturday, we finally hauled our sorry butts all the way down to Randolph and Halsted to check the place out and watch Steve and Sean perform Drinking and Writing Volume III: To Cure a Hangover.

So, full disclosure: Steve, Sean, and Pete are dear friends of ours and Haymarket has already poured many, many kegs of Krankshaft. Now that that's out of the way, if you haven't visited the brewpub and seen the show, what are you waiting for?!? The atmosphere is classy, yet cozy. The staff is friendly and thoughtful. The beer list is amazing (Pete's beers are fermenting right now and will be available soon). The menu features not one, but several vegan dishes - including one for kids! (swoon) And as usual, the D/W show was hilarious.

If you're looking for something fun to do on a Saturday afternoon - and you need to know how to manage the stinky, painful results of a night of voracious drinking, check out Drinking and Writing Volume III: To Cure a Hangover. The show runs from January 1 through February 5, 2011; Saturdays at 4pm. Buy tickets here.

Friday, November 21, 2008

Lovin' the Lager Life

More press, people. Marty Nutley at MetromixTV in Chicago did us an incredible service by making us look good. And he did it on TV.

Behold.

Thursday, August 7, 2008

A Guide to Beer Festing

The Dugg and I have been attending beer fests for more than 12 years. In that time, we've learned some very important tricks and lessons. Probably the earliest was this: when you meet a guy standing in line who is beside himself with excitement that, "... they charge you $15 and you can drink all you want for 4 whole hours!!", avoid that guy. Not only will you likely see him camped out at the macro-beer table, but he's likely to barf on your shoes if you get too close.

Okay, that's one. Read on for several other tips that I hope will help you to successfully navigate a beer fest as well as survive the next day. Well, no promises on a hangover, but these tips should help you to at the very least wake up alive.

1. This ain't a beauty contest. It's a beer fest.
If the fest is outside, wear a hat with a brim, sunglasses, and sun block. Don't forget to SPF your legs. Even if you can't see them when you look down, the sun will hit them full force as you're standing around sampling beer. Wear comfortable shoes; I'm a big fan of Crocs or Chucks for long periods of being on your feet.

2. Drink water. And drink it all day long.
Some fests will supply each brewer's table with a pitcher of "rinse" water. Drink your rinse water. Don't throw it in that stupid bucket that should only be seen at wine tastings. It's water mixed with a little beer, so a) don't waste the beer and b) it's mostly water and you need every drop of it. Personally, I don't trust that a fest will have water on hand, which is why you'll see me with a Nalgene hooked on my pinky finger at all times.

3. Don't drive anything to a beer fest.
Not a car, not a bike, nothing. In our modern world, any resourceful person will be able to come up with some way to get to and from a beer fest. Don't worry about the cost of a cab, just shut up and pay up. Get a hotel room close to the fest. Ask a non-attending friend to drive you and pick you up. Promise them that after the fest you'll be so drunk that you'll offer to take them out to a fine restaurant and pick up the tab. And then do it. No matter what you spend on safe transport to and from a fest, it will be cheaper than a DUI or worse.

4. Eat.
Even as a strict vegetarian who also doesn't eat much cheese, I can still find something to nosh at a beer fest. Pretzels are almost always an option. Some people even show up to a fest with a homemade necklace comprised of a bunch of small twist-style pretzels strung onto a ribbon. Looks stupid, but please see 1. This ingenious method of self-sustenance also frees up your hands so you don't drop your tasting glass. Ultimately, though, I usually relax my dietary restrictions at a beer fest enough to include a slice of cheese pizza. Fatty, greasy foods will help you get through the day of drinking by slowing the absorption of alcohol.

5. Bring your own toilet paper.
So, you've stood in a line for about 10 minutes to get your chance at the Porta-John. If you're smart, you off-loaded your tasting glass to a nearby friend. You plug your nose with one hand, and swing open the door with the other. Gripping onto the handle inside the door, you hover your hienie over the pit of stench and take care of business. You reach into the tp holder to find... oh god... nothing. I can't tell you how many times this has happened to me and I won't tell you how I've managed that situation. What I will tell you, though, is how to avoid it altogether. If you're bringing a back-pack or bag, tuck a roll of tp into it. If not, unroll a wad of tp and stash it into your pocket. You may now send me gifts of money in gratitude.

6. Be friendly and don't judge.
Alcohol can transform even the nicest person into a bluthering, staggering idiot. It's just the nature of the beast. Don't shoot someone the stink eye when they spill their beer, trip over a tent post, or sport a huge beer stain down the front of their shirt. We're all in this together and it's all for the love of beer. Craft beer people are awesome, every last one.

At a beer festival in New York, I was stationed outside the men's room waiting for the Dugg to do his chore. As I lazily flipped through the program I heard a group of people chanting:
Single voice: "Gimme a B!" Chorus of voices: "B!"
Single voice: "Gimme an E!" Chorus of voices: "E!"
Single voice: "Gimme another E!" Chorus of voices: "E!"
Single voice: "Gimme an R!" Chorus of voices: "R!!"
Single voice: "What's that spell?!" Chorus of voices: "beer! beer! beer!"

It wasn't until the Dugg swung open the bathroom door (BBBEEEEERR!!!) that I realized the chant was actually coming from inside the men's room. I still laugh when I think about a bathroom full of men lined up in front of the urinals, stalls, sinks, and potted plant in the corner chanting together like old pals.

Monday, May 26, 2008

Like having two grandpas over for dinner.

Top-notch friends and total beer geeks Russ and Leah presented us with a bottle of Schlitz at the Beerfly Alleyfight held on May 17th. Whoo! Apparently, the new-old Schlitz can be found at The House of Glunz Fine Wine & Spirits, 1206 N Wells in Chicago.

During a recent double-brew day, we decided to not only crack into the new-old Schlitz, but to also do a little side-by-side research ala Schlitz' step-parent, Pabst.

First, we tried them both straight from the bottle. The Schlitz had a much smoother malt flavor. The hop flavor was dry and citrusy. The PBR had it's usual semi-sweet corn flavor and finished tangy compared to the Schlitz.

Second, we tried them both using a beer-tasting glass. The Schlitz head was darker, and had a slightly darker color overall. The Schlitz also had more head retention. Braving the PBR from an actual glass rendered a surprisingly pleasant mild noble hop aroma. Cool!

Overall, the Schlitz had more malt flavor and hop aroma. We agreed that the new-old Schlitz is decent beer. Sadly, it was better than my beloved PBR. I'll be okay, though. I've already been down this road with Leinenkugel's.

Remember when you started sneaking slugs from your dad's beer can when he left the porch to go out and deal with the grill? That's what the new-old Schlitz tastes like.

Thursday, May 15, 2008

What's old is new-old... again.

Pabst has decided to revive a more than 30-year old formula of Schlitz. The new-old product is packaged in bottles and promoted with a heavily nostalgic, "those were the good old days" message to Baby Boomers. (Yeah, we're going to be seeing a lot of this over the next 20 or so years, so get used to it.) Some of the adverts attempt to appeal to the Boomers at the expense of the Millennials, the electronic age, and contemporary urban life.

This is a little different then the revival of PBR. I'm not sure about the formula, but whatever version of Pabst is in those classic red/white/blue cans, tall boys, and bottles appeals nicely to the Millennials (chronologically we have: Baby Boomers, born approx 1946 to 1964 - Generation X, born approx 1964 to 1980 - Millennials, born approx 1980 to 2004). I freely admit that I drink PBR. I mean, not all the time, but I do like it when times are tight and the beer fund is running low.

Anyway, will this attempt at retro appeal work? I'm dubious of any marketing that is pointedly negative toward one demographic as a means of accessing a different one. The Millennials are the kids of the younger Boomers, after all. Scoffing at the fact that their kids instant message and know what "metrosexual" means may not motivate them to choose Schlitz. On the flip side, this could possibly be the reason PBR appeals to the 20-something set. It's the beer their mom and dad drank. Well, that and it's cheap.

We've been shopping for a 6er of the new-old Schlitz but have yet to come across any in Chicago. If and when we do, we'll do a taste test and report about it here.

Either way, Pabst should have gotten a Millennial to do the Schlitz website. The graphics don't work properly.

Friday, April 25, 2008

Hobo Dinner & Goose Island IPA

Fun with Photoshop filters! I liked this one because the food looks like those silly painted styrofoam chunks they used as "alien" food on Star Trek: TOS.

Over the past few years, we've gone camping with our lovely friends, The Beaumonts, every Spring and Fall. This Spring, we are too busy opening a brewery to go camping. Bummer, but... yay! Brewery!

Anyway, in honor of the Great Camping Trip Loss of 2008, we decided to cook our favorite camping dinner at home tonight. We paired it with one of our favorite camping beers, natch.

Goose Island India Pale Ale
Chicago, IL
5.9% ABV, 58 IBUs

-- paired with --

Hobo Dinner @ Home

For reference, the way you make hobo dinners whilst camping:
lay flat a piece of foil, about 18"x18" and then layer...
little olive oil or a pat or 2 of butter
potatoes cut into 1" chunks
Morningstar Farms® Meal Starters™ Grillers® Recipe Crumbles™
chopped onions
chopped garlic
spices, pretty much whatever you want
chopped zucchini
chopped red and green bell peppers
any other chopped veggies, one of the many joys of camping is a comfortable lack of rules
shredded cheese of any kind

Then, fold the whole thing into a pocket and toss'er onto the grate over the campfire. The edge of the fire ring, inside the stones, is also a great place to slow-cook your hobo dinner. No offense to hobos, by the way.

Okay, so here's how we made hobo dinners at home. Preheat the oven to 350°. Spray olive oil to coat the bottom of a baking dish. Then, layer...
potatoes, chopped into 1" chunks
cold Morningstar Farms® Meal Starters™ Chik'n Strips (we had some left over, hanging out in the fridge)
4 strips of Morning Star Farms® Veggie Bacon Strips (we fondly refer to it as "facon")
Morningstar Farms® Meal Starters™ Grillers® Recipe Crumbles™ (spray just a little more olive oil onto the recipe crumbles)
chopped onions
diced roasted garlic (my clever scheme for roasting garlic is below)
shredded extra sharp cheddar cheese
salt & pepper
cumin
ancho chili powder, or any other kind of chili powder
oregano
Tabasco Chipotle Pepper Sauce
chopped Portobello mushrooms
chopped zucchini
chopped red & green bell peppers
shredded Parmesan cheese

Cover the baking dish and bake for about 40 minutes.

To roast garlic: preheat a toaster oven to 400°. Slice the tops off of a complete head of garlic, but try not to pull the cloves apart. Spray the tops with a little olive oil. Wrap the head in foil, keeping in mind that you'll check its progress by peeking at the tops of the cloves. Bake them in the toaster oven for about 50 minutes. Once the tops of the cloves are browned, you're in business.

Onto the feasting and drinking.

Hop aroma abounds in the IPA. The head is just slightly off-white, thick, and tasty. You can tell right from the start that there is going to be lacing on the glass. Plenty of flowery hop flavor, of course. The mouthfeel is smooth and light. A malty sweetness greets you first, but then drops off. Randy Mosher wrote in his article "What's On Your Menu?: Dazzle Them with Beer & Food Pairings," (The New Brewer, Vol. 25 No. 1) that hop bitterness emphasizes spiciness. The Dugg's damn-near-professional spicing skills were requested for this particular dish. He fiendishly leaned over the baking dish for quite some time, shaking this jar, taking pinches from that jar, and blopping copious amounts of Tabasco sauce to and fro. Call it a premonition, but I think our palates are about to be spanked.

Indeed, the combination of the beer and food allows the spices to linger in the mouth for a long, long time. That's right, quench the spice heat with nice cold beer. Oh boy. Good thing we aren't going anywhere tonight.

The multitude of flavors in the dish are rinsed clear with the beer. Spices are tasted throughout the entire experience, but the veggie flavors are fresh and clean every time after sipping the beer.

Head-bobbing to a new-found band, Fu Manchu, we lapsed into a silence and enjoyed our dinner. The Dugg uttered the first word after many long minutes: "more."

Wednesday, April 16, 2008

Honk if you're sad

Early warning rumblings gave way to the sad truth this week: Goose Island will be closing it's pub at North/Clybourn here in Chicago.

Click here to read the Chicago Trib article.

Now, I've always been bummed about the fact that the place closes down so early on Friday and Saturday nights. 11:oo pm hits and we always manage to find ourselves surrounded by chairs propped on top of the tables and mop-wielding staff who are clearly eager to split. But that isn't to say that GI-North/Clybourn isn't one of our favorite places to be.

The beer is excellent. Say whatever you want about the relationship with Widmer, the beer in the glass is what counts. We've been proud to hold countless business meetings at GI-North/Clybourn because the beer is so reliably tasty.

The Siebel Institute of Technology has called GI-North/Clybourn its classroom home since 2003. The Dugg earned his diploma in Brewing Technology at this pub. The Illinois Craft Brewers Guild has held meetings and festivals here. When I think about it, we've spent a lot of time at this place. No wonder I'm so thirsty right now.

Goose Island is one of the very few places in that shopping district that is truly Chicago. Depending on your direction, you walk past Best Buy; Bed, Bath & Beyond; Trader Joe's; Whole Foods; CVS; Crate & Barrel; The Gap; Circuit City; and Patagonia to get to the pub. If it weren't for Sam's Wines & Spirits, we would probably never step foot in that area again.

I will run in circles sobbing like a child if a Chili's moves in.

Saturday, February 2, 2008

Aren't we free to be you and me?


Anyone who's had more than small-talk conversation with me knows that I get touchy when women and men are herded into different camps. "The only difference between women and men is that one can gestate offspring inside the body and one can't," is my usual response. Drawing lines other that that worries me. Such delineations imply limitations that I find dangerous and sad.

As a business woman in the craft beer industry, I know that women are as active on a professional level as men. See Teri Fahrendorf, Julia Herz (Craft Beer Program Director for the Brewers Association) Deb Carey, and many others (scroll to the bottom for a list of female pro brewers). To say that only men are into craft beer is as ridiculous as saying that only men are into sushi.

But I can't argue with the data or my own experience. Festivals and events are largely populated by men. The headlining article of the January/February 2008 New Brewer magazine focuses on marketing brewpub craft beer to women. And while we're active in professional craft brewing, women don't tip the scales statistically in the industry. Baffled, Doug and I keep our eyes and ears open for clues as to reasons behind the gender divide in craft beer.

Recently, Doug pointed me to brewvana, an excellent beer blog written by a guy named J. Wilson. Wilson was also curious about the perceived difference between men and women where craft beer is concerned. Being a doer rather than a chin-scratcher, he gathered 6 women of varying ages for a beer tasting. He thoughtfully sampled 6 beers with different flavor profiles and got the participants talking about what they liked and disliked about each beer. You can read his M.O. and results here.

Right off the top, Wilson points out that industrial beers don't market themselves to women. To be sure. The idea that you'll win yourself a cheap trophy in the form of a cute girl with a bodacious figure by drinking swill cut with corn is beyond delusional. Let's just add that reason to the sky-high pile of reasons that industrial beer sales increase less than 3% each year. I would propose that this type of marketing doesn't even work with fellas anymore, if it ever really did.

We were recently advised by a potential investor to rustle us up some "Metro girls" to send out to the bars to market Metro beer. We explained to him that craft beer doesn't work that way. You occasionally find a craft beer ad that features a girlie with the titties burgeoning from a spaghetti-strap tank top, but this is rare. At the 2007 Great Taste of the Midwest, one brewery featured a burlesque dancer who stripped down to pasties and hot pants, but this was a temporary diversion in an otherwise focused day of learning about and drinking lots of craft beer.

Doug and I have been studying the craft beer industry for more than 30 years collectively. We can tell you without a shred of doubt that craft beer drinkers are intrigued by great tasting beer rather than the promise of any external, perceived pleasures that might appear as the result of drinking beer. Craft beer drinkers get riled up over a wide variety of choices, beers brewed with quality and purpose, and if you want to get into marketing, we like campaigns that are clever, intelligent, risky, and fun. More specifically, we like campaigns that spend a little time telling us about the beer.

Craft beer folks know a lot about beer. We know beer's ingredients, we know how to pair it with food, we know it's history. The best way to market to us is by educating us about how a beer is made. Informing us about the entire line of brews that are available is the way to hook us. As one participant in Wilson's tasting group said, "Point blank, breweries could do a better job explaining their different beers in their commercials." Melissa Cole, freelance food & drink writer and committee member of the British Guild of Beer Writers, states in her blog, "I've been thinking about how to further explain why it's pointless 'marketing' beer at women when education is the way forward." Is it really so radical to propose that craft beer is marketed as... beer that is hand-crafted? I'll bet we could dismiss any notion of inspiring women to drink craft beer and focus on getting just plain everyone to drink craft beer.

While it certainly doesn't help, I don't think stale-minded advertising is entirely the reason behind the weird gender thing with regard to craft beer. The way we communicate with each other, one on one, also matters. Doug and I drove up to a new brewpub in northern IL for a little research (we truly love our jobs). We ordered the first round, Doug ordered the Kölsch and I ordered the Czech Pils. The waitress exclaimed at my choice, "Oh, usually girls order the lighter beers and guys like the hoppier beers." Groan. I told you before, I get touchy at crap like this and I did tell her what I thought of her comment. Oh, and on the topic of waiting tables, don't comment on what people drink. It's rude, newb.

Melissa Cole writes in another blog entry about a beer that was designed by, and for, women: "I must point out that the beer will have "curvaceous" branded glasses – with a daisy on them. I’m sorry, but I’m not a buyer of this either because I can’t see a lot of blokes drinking from a pretty flowery glass and why should they be excluded?

Just as women shouldn’t be kept from enjoying beer by ridiculous social mores, why should men be told, albeit subliminally by the chintzy nature of the receptacle, they can’t drink this product either?"

I propose we dispense with all the sexist put-down - flowers and fruit for girls, footballs and dirt for boys - when it comes to marketing, brewing, discussing, advertising, and sharing craft beer. Perhaps if we tune out that noise, the tasty praises of craft beer will be heard more clearly by everyone.

Wednesday, November 14, 2007

Gonzo Imperial Porter

Flying Dog Brewery, LLC
Denver, CO
9% or 9.5% ABV (different numbers on the website)
1.093 OG
80 IBUs

I'm a huge fan of Hunter S. Thompson. I dressed up as Raoul Duke for Halloween once; the Dugg served up a fine rendition of Dr. Gonzo, complete with the suitcase of drugs. I was hungover for 2 days afterward. Anyway, Flying Dog Brewery seems to base its marketing on all that is HST, right down to the packaging graphics by Ralph Steadman. So when I saw their Gonzo Imperial Porter on the liquor store shelf, I picked it up, natch.

Turns out this beer is not only an ode to HST, proceeds from the sales go toward erecting the Gonzo Memorial Fist. In true HST form, the PSA on the package reads, “Since they don’t serve our beer in prison, please drink responsibly.” More importantly, artwork on the packaging features a cartoon of HST declaring, “Ok! Let’s Party!” Indeed, let's.

I happen to be listening to Tom Waits, The Heart of Saturday Night while doing this review. I suppose it would be more appropriate to listen to Bob Dylan, but since I like Tom Waits better, I'm listening to Tom Waits.

The beer pours a beautiful dark, dark brown. I can smell the sweet, roasted malts as the beer fills the glass. At the end, I'm rewarded with a super smooth, milky brown head. Starting with my first sip, the bone-crushing amounts of malt in this beer slammed into the roof of my mouth and then evaporated right off my tongue. I was then left with enormous hop flavor in the aftertaste. Somehow, this beer is perfectly balanced for how much raw material went into it. Folks, this is a floor-to-ceiling, wall-to-wall masterpiece of brewing. Huge. This beer has grabbed me by the face, but even so, I detected absolutely no off flavors.

Halfway through the glass… oh, I'm a very, very happy woman. The head has almost, but not completely faded. With each sip, this quaff gets even better. The malt and hops continue to catch my attention, even though by this point, I’m clicking my way through an online game of Euchre.

Okay, nearing the end of the glass and definitely feeling the 9.whatever%. Still smooth. The malt flavors linger on my palette now. Still some hanger-on bubbles in the glass. I'm not going to suggest a food-pairing or any other extraneous nonsense with this beer. If you simply must have something else in your other hand, I suppose a Mint Julep would work. Or maybe a grapefruit.

My rating: don't be stupid. Buy this beer.

American Beer (2003)


Directed and produced by Paul Kermizian, Six Hundred Films

The cast: Paul Kermizian, Jon Miller (director of photography), Jeremy Goldberg, Rob Purvis (sound recordist), and Rick Sterling (production manager)

Five friends pack up a minivan (bungee-cording a large amount of gear to the top), say good-bye to Teddy, Paul’s dog (sad!) and head out to visit 38 breweries in 40 days. And so we have a bockumentary that intertwines footage of interviews with professional craft brewers, road-trip sequences, and hilarious scenes in which the camera should have been turned off, but we’re so glad it wasn’t. While the idea of this trip is pure genius, the strategy to tether their crap to the top of the van is not. Within the first hour of the trip, the rooftop gear flies off onto the freeway, spewing toothpaste all over Jon’s clothes. Hence, their first stop is to some big box retailer to pick up a “Turtle.”

One of the earliest scenes in the movie shows Rick naming off beers in the cooler and handing them out to everyone in the van except for the driver, of course. Apparently they drove to Pluto on this trip, which is the only place we can imagine where a passenger might be able to have an open container inside a vehicle. (We find out later that we’re wrong. Can you guess where a car passenger can enjoy the contents of an open container in the US? Watch the movie to find out.) And, a note about road-tripping and drinking. The cast makes plain throughout the film that the person who has been tasked with the next spell of driving does not drink. Right from the start, the viewer is confident that this trip won’t end up in disaster.

Of course, the central topic of the movie is beer. Specifically, American craft beer. The production of craft beer requires the use of the following ingredients: malted barley, hops, yeast, and water. This brings to mind the German purity law, Reinheitsgebot. But American brewers have little use for silly old rules. We are happy and free to use ingredients such as candy sugar, squash, chicory root, coffee, liquorice and as Sam Calagione mentions in a sexy stoner drawl, St. John’s Wort. We completely agree with the notion stated overtly and subtly throughout the film: American craft beers are among the best and most innovative in the world.

The brewers interviewed in this film are the professors of all that is beer. One of our personal favorites is David Hoffmann of Climax Brewing Company in Roselle Park, NJ. If you have only one reason to watch this movie, he’s it. Sporting a beer-stained, purple polo shirt emblazoned with his logo and thick Jersey accent, David excitedly tells us the story of how he went from homebrewer to professional brewer. He thanks his dad, Kurt, for weaning him on good German beers such as DAB and Dinkelacker. (We even get to see a Dad in a couple of shots. He seems a little uncomfortable, but his pride is evident.) All of David’s craft beers came from his (begin Jersey accent) homebrewin’ days; he brewed so much beer, it wasn’t even funny (end Jersey accent… honestly, it couldn’t get any better). David also shows off his ingenious bottle filling system that he engineered and built himself. As he demonstrates the filler, precious beer is lost as the bottles are moved into and out of the contraption. David and Dad dutifully position small cups to catch the overflow which becomes the “breakfast of champions.”

Another brewer we loved to meet was Ray McNeill of McNeill’s Brewery in Vermont. Ray is a cellist, and he plays a mini-concert behind footage of the cast touring his brewery and bar. This really is a fantastic part of the film. As we listen to his beautiful solo, we see that his brewery is a hilarious clusterfuck of stairs, ramps, tubes and PVC pipes. Later, at McNeill’s (the bar), drunken hilarity ensues. Ray and the boys nestle in and get slurringly hammered. They drink and talk and laugh and drink some more. Round about 3am, Ray imparts the following wisdom: “No final word… no arrests, no injuries.” We couldn’t agree more, Ray.

To our great excitement, our personal heroes were interviewed: Dan and Deb Carey of New Glarus Brewing Company. To be honest, I’m a little intimidated by Dan Carey, one of the few American brewers who can legitimately call himself a “Brewmaster,” having completed the 4-year program in Germany. Once, at the Great Taste of the Midwest, I and a beloved friend ran hand-in-hand from booth to booth as last call rang out over the crowd. Our goal was to taste as much “last call” beer as we could. We ran and gulped. Hell, we gulped as we ran. Anyway, we get to the New Glarus booth and shakily hold our tasting glasses out for a last, final sample. I make an effort to steady my gaze only to see Dan Carey slowly shaking his head “no” with a faint frown on his face. Wiping away a small tear, I digress.

Dan and Deb Carey talk a bit about their cherry beer, Wisconsin Belgian Red. Ever wonder why this beautiful bottle with the long, drippy wax seal is so damned expensive? Deb points out that the “fruit bill” for this beer is $60,000. That’s what it costs them to cram 1.4 lbs of cherries into each bottle. Really, people, go to the store right now and buy this beer. It is some of the best, most unique beer to be found in a 750 ml bottle. Go ahead. We’ll wait.

During the interview, Deb waxes philosophical about a better culinary future. She asserts that people are buying better coffee, better food, better cheese, etc. Dan points out that people enjoy beer that is geographically local and has some personality. Damn. Right.

Another Midwestern brewer interviewed is Larry Bell, of Bell’s Brewery in Kalamazoo, MI. He started his brewery with $200 and a truckload of serendipity. After his interview, Larry cajoles the cast into going out for “one mug of beer” and a pickled egg. After footage of much partying, smoking, and wearing funny hats we see the fruits of Larry’s clever scheme: Jeremy passed out cold on the rim of a hotel toilet. Take it from us, the only time there is such a thing as “one mug of beer” is when you have somewhere to be after said mug. Even then, there’s always the chance of sneaking in another mug.

Other highlights from interviews include:

Fritz Maytag, of Anchor Brewing in San Francisco admits that “… the idea of actually owning a brewery, of actually making beer… was just absolutely magic.” We hear you, Fritz.

Ever wondered where Bernie Brewer, who used to reside in the outfield at County Stadium in Milwaukee, WI went? Well, when a new stadium was built and sponsored by Miller, it went all PC and removed Bernie, his mug, his slide, and his balloons. If you figure that one out, please explain it to us. Anyway, Lakefront Brewery has Bernie the Brewer’s complete chalet including the slide! Watching some of the guys coast down that slide brought back many childhood ballpark memories.

Mike Hale of Hale’s Ales in Seattle WA came up with the best promotional tool ever. He bought and refitted a double-decker bus with a bar and taps. He then sold his beer by inviting potential clients (beer retailers) out to his pub on wheels. We only wish we’d thought of it first.

Attention palate masochists: brewer John C. Maier of Rogue in Newport, OR reveals that his favorite is Mocha Porter. He developed this beer himself and it is “his baby.” Drink this beer now.

The cast wisely asked the brewers they visited about hangover remedies. One brewer answered, “moderation,” but we’ll just dismiss that suggestion as obvious and really, come on. When you’re in this business you learn out of necessity how to avoid hangovers, but the cold, hard fact is that hangovers happen. Anyway, other more useful answers included: drinking water; drinking all-malt beer; simply continue drinking; Frank’s kraut juice; Tylenol; greasy cheeseburgers; hair of the dog that bit ya; and as David Hoffmann gleefully offered, “drink more beer!” One brewer suggests smoking a joint as a hangover remedy. You can watch the movie yourself to find out who that is.

The cast shares with us some of the… funky side effects… of visiting 38 breweries and sampling so many of their offerings. Jeremy gains 10 pounds in the first 12 days of the trip. Later in the trip, and very late one night, he makes a phone call to a steak house in search of a 72 oz steak. Specifically, one that if you eat it all, you get it free. We never find out if they were able to enjoy that drunken meatfest. Speaking of things that are smelly, Paul reveals in impressive fashion what happens to the GI system after a night of beer-drinking. And we all know that drinking loosens lips… and tempers. One night, a shouting match erupts in the hotel room which continues until the sound guy loses his marbles and screams for everyone to shut up. After a short, tense silence, Rick quietly points out, “You’re freaking out Rob, man.”

By the end of the trip, everyone knew a whole lot more about beer. Jeremy went on to become the brewer at Cape Ann Brewing Co. in Gloucester, MA. Paul and Jon opened Barcade in Brooklyn.

If you like road-tripping, documentaries, craft beer, or any combination of the three, you will definitely enjoy American Beer. The editing of this film brilliantly offers a sense of travel and chronology while informing the viewer about craft brewing in sensible bites. Oh, and the music is fantastic! Bob Gilligan holds the music credit for the film; we salute him. Pedal-steel guitars are very, very cool.