Tuesday, April 22, 2008

“They sell Bud — we sell Weed.”

... an excellent point by brewer Vaune Dillmann of Mt. Shasta Brewing Company, home of Weed Ales and Lagers. Their slogan, "Try Legal Weed" is on the Alcohol and Tobacco Tax and Trade Bureau's no-fly list. Dillmann faces sanctions or fines for using it on his bottle caps. The bottle caps also sport the slogan "A friend in Weed is a friend indeed."

Weed, CA was founded by Abner Weed when he started a lumber mill there in 1897. They were probably having fun with the name from day one... "I trust that fellow, after all, he did introduce me to Weed." A traveler can stumble up to the city's signpost, pose for a snapshot while making the "I'm pinching a joint" symbol with their fingers, and then purchase a “High on Weed, CA” t-shirt at a nearby gas station. Mt. Shasta Brewing Company has a beer named "Shastafarian Porter."

No doubt, the pot jokes abound in a city named Weed. A Californian city named Weed.

Now, as people making nice with the local TTB, we wouldn't dare question their judgment. However, we do submit that the slogans are funny. And they're on products made exclusively for adults. We don't even need to think of the children, because you know, they aren't supposed to be drinking beer anyway.

Couldn't the TTB just aim high? Give us the benefit of the doubt; that we adult consumers know how to pass the doob jokes without coughing? We are stone serious, roll this one up and forget about it. Wait... what were we talking about?

Thanks to The Full Pint Dot Com for a repost of the article by Ryan Sabalow.

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